We are very excited to announce that we have just signed up for the

200 Million Minutes Reading Challenge – a global reading initiative

from education charity Achievement for All that launches on World

Book Day 2019 (Thursday 7th March 2019).

Together with early years settings, schools, colleges, parents, carers,

libraries, businesses and community groups from around the world,

children and young people will try to read for a collective 200 million


Why? We know that introducing all children and young people to

the habit of reading in everyday life can improve communications

skills and brighten future prospects, unlocking new worlds and

possibilities. 10 minutes of reading a day can make a huge impact

to a child’s development, so imagine what 200 million minutes could


The challenge will run until Tuesday 2nd April 2019 (Children’s Book

Day). Each week we’ll be adding our reading minutes to our overall

score, and do our best to come out on top.

For more information, or to find out how to get involved,

visit or follow @AfA_Education on Facebook

and Twitter.